Learfield Extends Radio Partnership With ESPN, SEC.

College athletics media and technology company Learfield has extended its radio broadcast and publications partnership with the Southeastern Conference and ESPN, ensuring coverage of SEC championship events.

The deal means Learfield will continue to provide comprehensive radio coverage, including live broadcasts of the SEC football championship game, men’s and women’s basketball tournaments, baseball and softball tournaments, and the SEC women’s soccer championship game. The company will also continue dedicated broadcast reports for football and men’s basketball, as well as multiple SEC football preview shows and a series of football, and men’s and women’s basketball broadcasts under the SEC Radio Network brand.

“Fans can look forward to continued coverage of football, women’s basketball, men’s basketball, baseball, softball and women’s soccer via radio broadcasts, along with programming and digital content,” Learfield’s release says. “This agreement solidifies the commitment to delivering high-quality coverage across multiple platforms, including radio broadcasts and digital publications, for a wide range of SEC sports.”

The deal also includes digital media coverage of SEC championship games on SiriusXM satellite radio, Learfield’s Varsity Network App, and SECsports.com. Learfield will also continue to produce the official SEC championship digital programs for football, basketball, baseball, soccer, softball, gymnastics and volleyball.

“Since its inception in 2013, this partnership has yielded an impressive impact on both digital impressions garnered and total listening hours of SEC championship broadcasts,” the release says. “As this partnership progresses, the SEC and Learfield remain committed to providing fans with the most comprehensive, high-quality coverage of SEC championship events.”