The multicultural podcast agency network Pod Digital Media has picked up the ad sales duties for more than four dozen podcasts as part of a deal with the Latino & Latina Podcasters Network. It covers shows such as the chart show Chicana Chisme, the true crime series Cuento Crimen, and the bilingual Mujer De Exito, Unbounded.
“You can buy views, you can buy clicks, but you can’t buy culture,” says Gary Coichy, CEO and head of partnerships for Pod Digital Media. “We’re thrilled to gain the exclusive rights to 50 mostly Latina-led podcasts to our network Ultimately, we represent culture and the Latina Podcasters Network believes in our mission.”
Pod Digital Media will add Latina, Latino, Latinx and LGBTQ+ hosted and produced podcasts from Latina Podcasters, a global podcast network for Latinas and the Latinx community with a slate of over 40 podcasts that span the United States and Latin America. The addition brings Pod Digital media’s roster of shows to more than 400, reaching primarily Black and Hispanic audience segments.
“I’m proud to announce that Latina Podcasters Network will be working with Pod Digital Media, Gary and his team to connect the podcasters on our network to monetization opportunities,” says Rita Bautista, CEO and Founder of Latina Podcasters. “PDM understands how to value the importance of an authentic connection for brands and advertisers to our culture through the voices of our podcasters. We look forward to growing our relationship throughout the years to come.”