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Writer's pictureInside Audio Marketing

Keisha Salmon Named Executive Director Of The Association Of Independents In Radio.


The Association of Independents in Radio (AIR) selects Keisha Salmon to serve as its new Executive Director. The group, which is approaching its 25th anniversary, represents more than 1,500 independent radio and podcast producers, editors, engineers, and reporters.


“We are excited to have Keisha join AIR as our executive director,” AIR Board Co-President Kim Fox said in a release. “Her vision for potential growth of AIR is right in line with our mission and her robust history of campaign work will help AIR contribute to shaping an audio industry that is more equitable.”


Salmon succeeds interim Executive Director Amanda Hickman who has led the organization since September 2021 and will exit in October.


“During Keisha’s interviews, I was especially impressed with her focus on mentorship and supporting those around her,” Board Co-President Emily Kwong added. “She brings a strong history of developing effective programming, and we want AIR members to feel that support right now.”


AIR says Salmon brings more than 15 years of experience developing programs that protect and amplify the voices of emerging creators, established media makers, and authentic storytellers. She has led strategic initiatives and fundraising efforts through her work at John Jay College Institute for Justice and Opportunity. Salmon previously developed and led the communications strategy for the national media arts non-profit American Documentary and its signature program “POV.” She began her nonprofit career at the Obie Award-winning off-Broadway production house, The Play Company (PlayCo), where she developed and executed integrated communication strategies for international playwrights to New York theater audiences.


“It is an honor to have the opportunity to lead and advocate for the rights of AIR members and bring my experience and passion for representing public media to embrace, educate and uplift historically overlooked and extremely talented content creators and creative voices,” Salmon remarked. “Together, in our next era of growth and in line with AIR’s vision to amplify new voices and new narratives for public radio and podcasting, we will build on the successes that have been achieved in recent years, as well as strategize and innovate for the future as we navigate the changes taking place in the audio industry.”

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