Interactive Advertising Bureau Reports Resilient First Quarter.



First-quarter 2020 showed YoY advertising growth despite the impact of COVID-19 beginning in March -- but the pandemic did create significant pricing pressure on CPMs, with digital falling 16%. Media that provides flexible targeting and creative execution -- like audio and search -- are better positioned in the near term to meet buyers’ needs as they make changes and adapt.


Read the full story at mediapost.com.

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