![](https://static.wixstatic.com/media/e304ec_4ef7c0b87a7b4873bd4a56ee6218e751~mv2.jpg/v1/fill/w_116,h_88,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e304ec_4ef7c0b87a7b4873bd4a56ee6218e751~mv2.jpg)
First-quarter 2020 showed YoY advertising growth despite the impact of COVID-19 beginning in March -- but the pandemic did create significant pricing pressure on CPMs, with digital falling 16%. Media that provides flexible targeting and creative execution -- like audio and search -- are better positioned in the near term to meet buyers’ needs as they make changes and adapt.
Read the full story at mediapost.com.