If live performances from at least a dozen major recording acts wasn't enough, iHeartMedia has added another feature to its 2023 iHeartRadio Music Festival at Las Vegas' T-Mobile Arena: the new artist-inspired House of Music, where guests can explore more than 15 interactive rooms to experience the lives, music and passions of the performers, along with content from participating brands.
“This year with the House of Music, we’re extending the iHeartRadio Music Festival experience to fans by bringing them closer to their favorite artists through the world of mixed reality,” iHeartMedia's Chief Programming Officer Tom Poleman and President of Entertainment Enterprises John Sykes said in a joint statement.
The House, located outside the arena, will be open to the public during both days of the festival, Sept. 22-23, from 4pm-1am Pacific Time.
The experience, combining artists and tech, features a series of rooms allowing fans to play and connect through multi-sensory, mixed-reality installations. Among the artist-inspired content: the Public Enemy Room celebrating Hip Hop's 50th anniversary, an immersive music video experience playing the hero in Fall Out Boy's “Hold Me Like a Grudge,” exploring TLC's walk-in closet, and other rooms inspired by acts such as Kelly Clarkson and Lenny Kravitz, along with a virtual-reality room with festival hosts Ryan Seacrest and Sisanie.
House of Music visitors will have the chance to win autographed merchandise, iHeartRadio Music Festival artist and concert experiences, and cash prizes, while also getting other limited-edition swag. Participating brands include Audible, Bose, Häagen-Dazs, Hyundai, M&M's, T-Mobile, and Wendy's.
This year's festival features performances by Foo Fighters, Fall Out Boy, Kelly Clarkson, Kane Brown, Lil Wayne, Lil Durk, Lenny Kravitz, Miguel, Public Enemy, Sheryl Crow, Travis Scott, Tim McGraw, TLC, and Thirty Seconds to Mars, along with artist collaborations and surprise performances.
As previously announced, the 2023 iHeartRadio Music Festival will broadcast live via iHeartMedia radio stations throughout the U.S., with performances live-streamed exclusively to Hulu subscribers.