iHeartPodcasts Renews Comedy Hit ‘This Is Important,’ Adds New Projects.

Mail Order Company, the production studio founded by actors Adam Devine, Anders Holm and Blake Anderson, has signed a new multiyear contract renewal with iHeartPodcasts for their coproduced hit comedy podcast “This Is Important.” The renewed agreement extends the long-running partnership between iHeartPodcasts and the creators behind the Comedy Central television series “Workaholics.”

Under the renewed agreement, “This Is Important” will continue as a weekly audio and video podcast, where it is already among the series that iHeartMedia distributes under its exclusive deal with Netflix. iHeart says it is significantly expanding its production and marketing investment behind the franchise. Each season will be supported by what the company calls “robust” platform-wide promotion and enhanced production resources to strengthen the podcast’s position as a leading title within the network.

Financial terms of the deal were not announced.

In addition to the renewal of the flagship “This Is Important” podcast, Devine, Holm and Anderson, alongside iHeart recently announced an expansion of the franchise to develop additional podcast projects executive produced by the team, including the just-launched comedy history podcast “Look Back At It,” hosted by writer and comedian Sam Jay and acclaimed comedian Alex English.

Since launching with iHeartPodcasts in 2020, “This Is Important” has become a fan-favorite destination for absurd humor, unfiltered conversations and the hosts’ signature chemistry, building a devoted audience across audio and video platforms. The show is approaching its milestone 300th episode and is consistently ranked in the Top 50 of Apple Podcasts’ Comedy chart. The show was also recognized as the Best Comedy Podcast at the 2024 iHeartPodcast Awards. It has also held a series of live events, with another tour planned for the fall.

“It’s no surprise that ‘This Is Important’ has built such an incredibly loyal fan base with its authentic and original style of unfiltered comedy,” says Will Pearson, President of iHeartPodcasts. “We’re thrilled to expand our partnership and continue investing in one of the funniest teams in podcasting.”

New episodes of “This Is Important” are available Tuesdays.