iHeartMedia Philadelphia launches its “10,000 Voices” campaign in an effort to engage 10,000 voices for the upcoming November Presidential election. Working with HeadCount and Philadelphia’s Commissioners Office, the campaign will provide three paths for voter engagement: Voter registration; a Me+3 Pledge, an initiative which will encourage listeners to bring three friends or family members to vote; and voting by mail. The campaign is focused on the 100 days leading up to voter registration deadlines in Pennsylvania, New Jersey and Delaware.
“Increasing the number of people that vote in each election means better representation of everyone’s voice and a great way to actively participate in our democracy,” Loraine Ballard Morrill, Director of News and Community Affairs for iHeartMedia Philadelphia said in a release. “This is our chance to vote on the issues important to us.”
The campaign runs across CHR “Q102” WIOQ, Hip-Hop/R&B “Power 99” WUSL, sports “The Gambler” WDAS (1480), adult R&B WDAS-FM (105.3), soft AC “106.1 The Breeze” WISX and modern rock “Alt 104.5” WRFF.
“The ‘10,000 Voices’ campaign will not only emphasize the importance of being registered to vote, but also ensure our communities’ voices are heard when we go out to the polls on November 3rd,” Senior VP/Programming Derrick Corbett added.
The cluster will promote voter registration on air, on the iHeartRadio app, on its websites and through its social media platforms, with encouragement from on-air personalities from all six stations. Due to the COVID-19 pandemic the campaign will also promote voting by mail.
“This is an excellent opportunity to utilize the reach of iHeartRadio to serve the needs of the public,” HeadCount Executive Director Andy Bernstein remarked. “As the birthplace of the Constitution, Philadelphia is a natural place to promote democratic participation.”