iHeartMedia Names Lisa Coffey Chief Business Officer To Lead Ad Tech Expansion.

iHeartMedia has appointed Lisa Coffey to the newly created role of Chief Business Officer, tasked with overseeing the company’s Advanced Advertising Products and platforms, including programmatic solutions for broadcast radio. She will lead efforts to digitize and scale iHeart’s addressable audio ecosystem, reporting directly to Chairman/CEO Bob Pittman and President/COO/CFO Rich Bressler.

“We’ve been working to transform our broadcast advertising media to a more digital-like product, including strong data, attribution and targeting capabilities as well as creating new marketing and advertising products,” Pittman said in a release. “Lisa’s unique skills and experience will enable us to take the critical next step in bringing this to market. We’re thrilled that Lisa has joined our team, and we’re confident she is exceptionally well-suited to lead this critical growth initiative for iHeartMedia, helping us unlock the full potential of our scale, platforms and content.”

Coffey brings a track record of leading successful transformations in both traditional and digital media. She most recently served as Global Chief Revenue Officer at LoopMe, where she directed global revenue, partnerships, and growth strategies. Before that, she held leadership roles at Amazon, including Head of Business Development for Amazon Hub and Head of Agency Development, where she launched the agency team that introduced Amazon Advertising to the U.S. market.

Coffey called the opportunity to drive innovation “incredibly compelling,” noting that broadcast radio delivers “three to four times the reach of any streaming audio service” and accounts for “over two thirds of the total daily audio usage by consumers.” She said she looks forward to launching a platform that makes those audiences “addressable and scalable for the advertising and marketing community.”

“With its expansive reach, strong brand equity, and rich content portfolio, iHeartMedia is uniquely positioned to build a centralized advertising platform for both broadcast and streaming, efficiently matching supply with demand,” Coffey added. “With unparalleled assets and the ability to scale its offerings by productizing data across unified inventory, we can advance the modernization of broadcast within the ad tech ecosystem. In addition, iHeart’s local presence and community influence offer a powerful advantage for brands in creating national impact through authentic, localized engagement.”