iHeartMedia Expands Brand Opportunities Via TikTok Radio Show.

iHeartMedia is promoting new advertising opportunities around “TikTok Radio Presents: Social Club,” a live weeknight program that combines broadcast radio, streaming, social media and live video to connect brands with younger audiences.

The company positions the show as a way for marketers to associate their products with trending music, viral moments, emerging artists and conversations about popular culture. The program airs Monday through Friday from 7 to 11pm ET, with a companion TikTok livestream at 8pm ET.

Hosted by Kayla Thomas, Becky Mits and Jon Comouche, the show also features a rotating fourth participant. Its programming includes popular music, fan-voted content, countdowns, creator appearances and discussions shaped by trends circulating online.

iHeartMedia plans to distribute the program across multiple platforms, including a dedicated iHeartRadio stream, social media channels and selected live events. The initial broadcast plan covers 10 iHeartMedia CHR stations, with the potential to expand to 35 stations nationwide. The company also identifies 28 HD2 broadcast stations as part of the distribution strategy.

The company projects that the program will generate more than 60 million monthly touchpoints across its distribution network. According to audience figures cited by iHeartMedia, 66% of contemporary hit radio listeners are members of Generation Z or the millennial generation. In markets targeted for the TikTok Radio night show, 67% of Gen Z and millennial listeners had used TikTok during the preceding 30 days.

The company also reports that 60% of radio listeners 25-34 years-old strongly agreed they wanted to hear more TikTok Radio. The figures are being used to demonstrate the potential for advertisers to reach audiences who engage with both traditional audio and social video.

Advertisers can participate through several formats, including sponsored conversations, host-read messages, studio branding, livestream product placements, custom social videos and event activations. Annual co-presenting agreements can include branded introductions or closing segments airing on 35 contemporary hit radio stations.

One option allows brands to sponsor two- to three-minute conversations led by the show’s hosts. These segments can address viral trends, new artists or other cultural topics relevant to a sponsor’s products. Branded 30-second and 15-second advertisements can follow the conversations during commercial breaks.

Other arrangements include branded visual elements and product placements within the studio, as well as host-voiced advertising across multiple media platforms. Annual co-presenting agreements can include branded introductions or closing segments airing on 35 contemporary hit radio stations.

The advertising opportunities also extend beyond the show itself. TikTok Moments, a separate feature highlighting current cultural trends, consists of 30-second reports voiced by TikTok creators and distributed across 200 radio stations. Advertisers can pair those reports with 15-second messages or sponsor themed editions focused on relevant topics.

Live-event partnerships offer another avenue for marketers. Depending on the agreement, brands can participate in selected iHeartRadio or TikTok Radio events through on-site branding, product engagement and content distributed through radio, digital channels and livestreams. The availability of specific opportunities depends on sponsorship arrangements and existing event partnerships.

The initiative builds on the broader relationship between iHeartMedia and TikTok, which has brought creators into radio, podcasting and live-event programming. The companies launched TikTok Radio in March 2026, combining popular music with creator-driven discussions, trends and entertainment. The partnership also includes a podcast network featuring TikTok personalities.

For iHeartMedia, Social Club represents an effort to connect broadcast radio’s reach with the participation and discovery associated with social platforms. The company is offering advertisers opportunities to maintain a presence across multiple platforms rather than relying on individual commercial placements.