iHeart Podcast Network Heads Outdoors With MeatEater Partnership.
MeatEater, the outdoors lifestyle brand made popular by the Netflix Original series of the same name, has signed a production and distribution deal with iHeartMedia. Under the pact, all existing and upcoming MeatEater podcasts will be distributed by the iHeartPodcast Network and will be promoted across the audio giant’s multi-platform network, including iHeartRadio.
The partnership will leverage MeatEater’s brand, made popular by the Netflix Original “MeatEater” series, currently in its 9th season, and the iHeartPodcast Network, which averaged over four million monthly downloads in 2020, and the reach of iHeartMedia’s cross-platform digital and broadcast network.
Founded with the belief that a deeper understanding of the natural world enriches lives, MeatEater brings together leading influencers in the outdoor space to create content, apparel and products in the areas of hunting, fishing, wild foods and conservation.
Existing podcasts joining iHeartRadio will include “The MeatEater Podcast” with Steven Rinella, the No. 1 podcast in the outdoor category. Other shows include “Wired to Hunt” with Mark Kenyon, “Cal’s Week in Review” with Ryan Callaghan, “Cutting the Distance” with Remi Warren, “The Hunting Collective” with Ben O’Brien, and “Bent” with Joe Cermele and Miles Nolte.
Additionally, the two companies will collaborate on new co-produced podcasts in the outdoor, conservation and wild foods space.
On Wednesday, April 7, MeatEater will launch its first history-focused podcast, “Bear Grease,” hosted by Clay Newcomb.
“Steve and the MeatEater team have done an amazing job elevating what was previously a niche category into mainstream listening,” Will Pearson, COO of the iHeartPodcast Network said in a release. “Fans are really embracing the outdoor lifestyle more than ever and it’s remarkable how fascinating and entertaining MeatEater has made these topics – there’s just nothing like it in the space. We are looking forward to collaborating on even more great audio content and introducing it to our listeners everywhere.”
MeatEater CEO Dan Chumbler added, “Helping people enrich their lives with nature is why we get up in the morning, and it’s why iHeartMedia is the perfect partner for us. iHeart’s reach is simply unparalleled. We can now bring our content to even more of those who, amid a pandemic, are finding a new passion for the outdoors.”