Plenty of conferences and events will return as in-person experiences in 2022, but the Interactive Advertising Bureau says one change from the pandemic will stick around – the IAB Podcast Upfront will remain a virtual event when it is held next May. The showcase for ad buyers by podcast studios and creators will take place May 10-12 immediately following the IAB’s signature NewFronts, which remains the world’s largest digital content marketplace. The NewFronts will take place May 2-6 with the first four days as an in-person and streamed event followed by a virtual-only final day.
The IAB lineup for the first half of 2022 also includes the IAB’s Annual Leadership Meeting from Feb. 7-10 with a mix of in-person, live streamed and virtual programming, designed to set digital advertising’s agenda for 2022. Then in April the IAB will debut a new event entitled the IAB PlayFronts. The trade group says it will be a one of a kind buyer marketplace that will define the gaming landscape, elevate the effectiveness of gaming, and demonstrate creative opportunities for brands. The one-day PlayFronts will be held April 5 in New York.
“IAB has developed a series of high-impact marketplace and thought leadership events convening the industry to address consumers' post-pandemic consumption behaviors that matter most to marketers. This includes streaming video, audio, gaming, and the re-invention of commerce,” said IAB Chief Executive David Cohen. “As the leading organization representing stakeholders across the media and marketing ecosystem, we have a responsibility to inform, inspire, and engage the industry, and these events will not only do that, but will also create a marketplace for buyers and sellers to transact,” he said in the announcement.
More information and updates on IAB events can be found HERE.