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Writer's pictureInside Audio Marketing

How Well Is My Audio Ad Performing? Veritonic Gets Brands Better Points Of Comparison.


The comprehensive audio analytics and research platform Veritonic is making it easier for advertisers and agencies to determine whether their audio campaign needs some adjustments. It is adding benchmarks within its Brand Lift measurement solution. That will allow marketers to gain a comprehensive view of their campaign performance, the company says, while also allowing for more informed decision-making based on the data provided.


Veritonic’s Brand Lift solution offers benchmarks across an array of measurement categories, including awareness, favorability, and intent based on years’ worth of aggregated and analyzed data. Although lift levels wield considerable influence with ad buyers, Veritonic concedes that in isolation they don’t often encapsulate the entirety of performance metrics. Veritonic says the new Brand Lift benchmarks will therefore provide crucial context by comparing the lift performance of a specific campaign with that of other brands.


“Our latest benchmarking advancements not only offer our clients a contextual grasp of campaign efficiency, but also serve as a compass for future campaign optimizations which pave the way for more impactful audio advertisement efforts and a higher ROI,” CEO Scott Simonelli says in the announcement.


Veritonic’s Brand Lift solution empowers advertisers and agencies to gauge the impact of their creative assets, including baked-in ads, across a variety of audio and video outlets. The data and analysis taken from the technology gives brands new insights into a campaign’s performance based on its audience targeting requirements to establish a baseline of success measures or areas for improvement.


Simonelli says by furnishing their clients with access to comprehensive, full-funnel data, Veritonic is “empowering them to win in audio.”

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