How To Use Podcasts To Elevate Your Brand And Connect With Audiences.
One of the reasons podcasts are so successful—and make great branded content—is that people can listen to them anywhere. They don’t need to commit screentime; they can listen while drinking coffee, exercising, taking a shower or driving. Podcasts should be at the top of any business' content marketing hit list to convert prospects into customers and customers into fans.
Read the full story at forbes.com.