It often takes a bit of comparison for a podcaster to understand how their show is performing. Triton Digital’s Omny Studio is offering some, by way of how the shows it hosts performed in 2024, to answer the ever-present question: how many downloads per episode is considered good?
Omny says to be in the top one percent of shows, an episode needed to have 43,654 downloads within 30 days of an episode being released to be in the top one percent of podcasts.
Omny says that is a decrease from 2022 when 50,000 downloads within the first 30 days of publishing were good enough to get a show into the top one percent. It speculates that may have to do with the fact that there are more podcasts to choose from, or it may be related to the iOS 17 updates.
The bar is not as high to make the top five percent of shows, where the download requirement was 7,739 for Omny-hosted podcasts last year, while it took 2,723 downloads to rank in the top ten percent.
Competition is likely a big factor in why the download numbers needed to be higher in North America than the global average. Omny says here, it took 61,420 downloads within 30 days of an episode being released to be in the top one percent of podcasts. And 34,598 to make the top five percent, or 2,980 to make the top ten percent.
The report points to some variations among different show genres. For podcasts in the Comedy category, it took 82,026 downloads within 30 days of an episode release to be in the top one percent last year. That compared to 65,011 downloads for Society & Culture podcasts, and 30,187 for News podcasts.
Read Omny Studio’s full year-end analysis HERE.