How Fashion Brands And Retailers Are Using Podcasts To Promote New Product Launches.




Glossy.co reports that next week, fashion media brand Who What Wear will launch its latest podcast, “Who What Wear with Hillary Kerr.” It will explore the worlds of fashion and beauty through the lens of designers, stylists, executives and experts in both industries. Kerr, co-founder and chief content officer of Who What Wear, said she wants the podcast to be an audio extension of the Who What Wear site, with audio stories linking to text stories on the site and vice-versa.


The podcast is a partnership with Walmart, which will sponsor the podcast and run ads alongside it.


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