How Audience-First Creative Is Amplifying Audio And Video Campaigns In 2024.

As teams plan their strategies for audio and video campaigns in the coming year, they’re also turning to research and marketing trends to ensure they have the information their planning requires. Digiday reports that one approach advertisers are focusing on in 2024 is audience-first creative — building impactful ads and making memorable seasonal moments for the audiences they reach and engage.

Read the full story at digiday.com.