How A New Serialized Podcast Is Helping BMW Shift Into Branded Entertainment.

What’s old is new again with BMW’s new drive into podcasts. The auto giant, which back in 2001 was one of the earliest advertisers to foray into branded content with BMW Films, is creating serialized podcasts that hark back to one of the earliest forms of sponsored content — soap operas.

Read the full story at digiday.com.