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Here’s How Radio’s Biggest Advertisers Used The Medium In The Last Week of 2022.

As 2022 faded into the history books, a pair of advertisers that have used radio to help build their brand upped their outlays just as holiday-related marketers tapped the brakes. Upside, the mobile app that allows users to save on gas and grocery purchases, lands back in the top 10 (26-8) for the week of Dec. 26, 2022 through Jan. 1, 2023. And language learning app Babbel barnstorms back into the top 10 with 44,428 spots for the first time since the week of Nov. 7-13.

The other big mover in the upper reaches of the Media Monitors tally is Lowe’s, which returns to the top five (15-5) for the first time since the week of Dec. 5 – 11.

Taking advantage of the slower week, iHeartRadio ran a combined 146,858 free promos for its streaming radio app and the iHeartRadio Music Awards. That allowed the company to claim the top two spots on the latest spot count compilation.

Courting Americans looking to get back into shape in the New Year, Planet Fitness ran 24,365 spots on AM/FM radio to rank at No. 22.

As the NFL headed into the regular season homestretch and with the 2022-23 college football bowl season in full swing, FanDuel aired 10, 985 spots to rank at No. 49 while Draft Kings ran 9,571 to sit at No. 59.

Meanwhile, Procter & Gamble claimed 15 positions on the weekly chart for a new all-time high, led by Vicks at No. 9, Bounty at No. 18, Mr. Clean at No. 21 and Crest at No. 26. Other P&G brands in the top 100 at radio last week include Olay, Charmin, Tide, Swiffer, Gain, Puffs, Febreze, Prilosec OTC, P&G-Align, P&G Metamucil, and ZzzQuill.

For the week of Dec. 26, 2022 through Jan. 1, 2023, the top ten on the Media Monitors tally are iHeartRadio at 1, iHeartRadio Music Awards at 2, the National Highway Traffic Safety Administration at 3, Boost Mobile at 4, Lowe’s at 5, Babbel at 6, U.S. Department of Health & Human Services at 7, Upside at 8, Vicks at 9 and the “Where Were You In ‘92” podcast at 10.

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