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Here Are The 2021 Radio Mercury Awards Winners.

Progressive Insurance and its agency Arnold Worldwide, along with Motel 6 and its shop The Richards Group, shared the honors for the Creative Radio Campaign Award in the 2021 Radio Mercury Awards. The winners, revealed Wednesday night in an online awards ceremony, also included The Aspen Institute's Project Play’s “How To Play Soccer” from Arnold Worldwide, which captured the Creative Spot for a Cause trophy.

Alpha Media won in the Creative Radio Campaign category for its “Disco Colonoscopy” spot for Kansas Medical Clinic. iHeartMedia was the winner in the Radio Station or Group Promotional Spot or Campaign category for its in-house Black Excellence campaign.

Creative Spot for a Cause honors went to Lost Communications for its “Black Voices Of Humboldt County #2” in-house PSA. The Creative Use of Nonbroadcast Audio category ended in a tie, resulting in two winners. Walmart and its agency FCB Chicago for Bedtime Stories,” and Bridge Senior Living and its shop Luckie for Radio Recliner.

The 30th annual awards, the only competition exclusively devoted to radio commercial creative, saw 49 radio and audio spots and campaigns vying for recognition. The submissions were created by radio stations, ad agencies, brands, production companies and digital companies. Entries were judged on their creativity, originality, execution and effective communication of a brand's message.

"This year, it took us two days to fully deliberate, as this year's winners really impressed the jury with their overall approach to messaging and storytelling," said Robin Fitzgerald, Chief Creative Officer, BBDO Atlanta, and Chief Judge for this year’s awards. "The winning work shone through, made us laugh, feel inspired and even made us a little hungry for soup dumplings."

The virtual presentation, produced by the Radio Advertising Bureau and hosted by Fitzgerald and Chris Smith, principal and chief creative officer, Plot Twist Creativity, featured this year’s final round jury, who served as presenters for the awards alongside previous Radio Mercury Awards best-of-show winners.

"The 30th anniversary awards presentation once again reflected the power of radio creative and its ability to grow brands and deliver for advertisers," noted Erica Farber, president and chief executive officer, Radio Advertising Bureau, and chair of the Radio Creative Fund. "The Radio Mercury Awards continue to advance the medium forward by showcasing innovative, creative and effective radio and audio commercial work.”

Finalists and attendees from across the country celebrated this year's winners virtually. During the awards, Alejandro Ortiz, executive creative director, Campbell Ewald Detroit/NY, was announced as the chief judge for the 2022 Radio Mercury Awards.

Event sponsors for this year’s awards event include: Audacy, iHeartMedia, Nielsen, Pomann Sound, Sound and Fury and World Wide Wadio. Dedicated sponsors are Cherry Creek Media, Oink Ink Radio, Triton Digital and Xperi, along with general sponsors CBS News Radio, Forcht Broadcasting, Miller Kaplan and Neuhoff Communications.

Below is the list of winning spots. To listen to all the work awarded at Wednesday night’s event, click HERE. For an on-demand viewing of the event, click HERE.

Creative Radio Campaign: Agency/Production Company/Advertiser/Radio Station or Group

Barbershop Quartet Progressive Insurance Arnold Worldwide

Motel 6 2020 Radio Campaign Motel 6 The Richards Group

Creative Radio Spot for a Cause: Agency/Production Company/Advertiser

How to Play Soccer The Aspen Institute’s Project Play Arnold Worldwide

Creative Radio Spot: Agency/Production Company/Advertiser

Snickers "Commercial Free" Mars Chocolate North America BBDO NY

Car Dealership Postmates Mother LA

Creative Radio Spot: Insightful Voice

Meemaw Motel 6 Barkley

Creative Radio Spot: Radio Station or Group

Disco Colonoscopy Kansas Medical Clinic Alpha Media

BALLWASH.COM VALENTINE’S DAY 2020 Ballsy Cumulus Media Atlanta

Creative Spot for a Cause: Radio Station or Group

Black Voices of Humboldt County #2 In-House PSA Lost Coast Communications, Inc.

Creative Use of Nonbroadcast Audio

Bedtime Stories Walmart FCB Chicago

Radio Recliner Bridge Senior Living Luckie

Creative Use of Songs/Music (Original or Repurposed)

Chinchilla Absolute Roofing The Studio at iHeartMedia

Integrated Brand Campaign with Radio/Audio

When All You Can Food Is Think About Postmates Mother LA

Purpose-Driven Spot or Campaign: Agency/Production Company/Advertiser/Radio Station or Group

Bingo Recovery Northstar Problem Gambling Alliance Preston Spire

Radio Station or Group Promotional Spot or Campaign

Black Excellence In-House Campaign iHeartMedia

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