Halloween Retail Spending Predicted to Climb to Another Peak.


It won’t be a ghastly Halloween for retailers. So finds the NRF in its latest forecast for Halloween-related retail spending. In fact, total spending on the event is expected to reach a new high, fueled by a return to participation levels seen pre-pandemic. This year’s edition of the study estimates that almost 7 in 10 (69% of) US adults will celebrate Halloween.


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