The podcast company Gemini XIII is looking to reach more women with the creation of Emerald Audio, a new female-led podcast network that it is creating in a partnership with Jane Green. The author of 18 bestsellers, Green is a global household name in commercial women’s fiction and with Emerald Audio she will look to put her touch on audio female-focused storytelling.
“We believe that media companies with a clear niche focus are the best way to reach targeted audiences,” said Gemini XIII CEO Spencer Brown. “Emerald Audio will build upon Jane’s success in the publishing world and create narrative fiction stories that will entertain listeners around the world. We are excited that Jenna Blum will be writing Emerald's second release and look forward to adding other talented authors to our platform.”
The new network will feature original scripted audio content by a collection of nationally recognized storytellers. First out of the gate is a new series based on Green’s latest book, ‘Sister Stardust,” which was released in April. The podcast is titled Rainbow Girl and it tells the story of a late-1970s crumbling rock star marriage mired in drugs, infidelities, and black magic. The first episode of Rainbow Girl will be released in September.
Emerald Audio’s second release will be a podcast titled The Key of Love. It’s a love story set in Boston’s historic Back Bay during the height of Word War Two. It is being written by Jenna Blum, the bestselling author of “Those Who Save Us” and “The Lost Family.”
“In today’s world, there are so many more ways for people to tell their stories outside of traditional publishing. To be focused on female-driven stories in the podcast medium is the most exhilarating thing I have worked on in years,” said Green. “Fiction, particularly female-driven fiction, is at the very beginning of its growth in that area, and there are so many opportunities for strong, powerful stories aimed at women.”
Gemini XIII launched in March by Brown, who most recently was CEO of Audacy-owned Cadence 13, and Westwood One veteran Charles Steinhauer, who exited the network last December after 11-years. It offers production and marketing services for podcasters and radio stations. It also launched with a pair of acquisitions: Dallas-based ad agency The Infinite Agency and Sydney, Australia-based audio imaging service Phantom Producer.
Gemini XIII is based in New York, with offices in Dallas and Sydney, Australia.