From Podcasts To Pit Road: Black Effect Backs Rising NASCAR Star.

The Black Effect Podcast Network is making a unique marketing move as it has signed on to serve as the primary partner on the No. 32 Chevrolet driven by Rajah Caruth for the NASCAR race on Saturday (March 21). It will take place at Darlington Raceway in Black Effect founder Charlamagne Tha God’s native South Carolina.

“This is what Black Effect is all about, creating space for our stories, our voices, and our culture to show up everywhere,” Charlamagne says in a statement. “Partnering with Rajah and bringing that energy to NASCAR is powerful because it expands what representation looks like in the sport. Rajah is the future, and we’re proud to ride with him and introduce new audiences to both the culture and the track.”

What is now branded as the Black Effect Podcast Network Chevrolet will debut at the historic Darlington oval as Caruth continues his rookie season in the NASCAR O’Reilly Auto Parts Series. The partnership comes on the heels of a strong debut for Caruth with the team at Phoenix Raceway, where the 23-year-old driver earned a top 10 finish in his first start with the organization.

“Having the Black Effect Podcast Network on board for Darlington is incredibly special,” Caruth said. “The platform Charlamagne and the entire Black Effect team have built represents culture, conversation and opportunity. To have that represented on our car in NASCAR is something I’m really proud of. I’m grateful to the team for continuing to create opportunities like this and I’m excited to represent the brand at one of the most historic tracks on the schedule.”

Founded by Charlamagne Tha God in partnership with iHeartMedia in September 2020, the Black Effect Podcast Network is the world’s largest podcast publisher dedicated to Black voices and culture. The network features a lineup of influential shows spanning entertainment, sports, business and social commentary.

Caruth’s NASCAR team is backed by Jordan Anderson Racing Bommarito Autosport. Owner Jordan Anderson calls Caruth “the future” of the sport.

“This partnership with the Black Effect Podcast Network is a powerful moment that brings together culture, storytelling and racing,” Anderson said. “Our team is proud to provide a platform where brands and voices like Black Effect can connect with NASCAR fans while supporting one of the most exciting young drivers in the sport.”

The Darlington race will air live on the CW Network on Saturday, March 21 at 5:30pm ET.