Fox Unites Podcasts Under Single Banner; Signs Ad And Distribution Deal With Megaphone.
The newly created Fox Audio Network, which combines all of Fox’s news, sports and entertainment podcasts under a single banner, has struck an advertising and distribution deal with Megaphone as the network looks to grow its slate of shows and its reach. The network currently includes more than 60 podcasts from Fox News, Fox Sports, Outkick and TMZ.
“The establishment of the Fox Audio Network provides unique opportunities for advertisers to reach a broad audience of our loyal podcast listeners across a diverse range of programming genres from our entire portfolio,” said Dan Realson, Senior VP of Digital Ad Sales at Fox News Media. “Podcasts continue to be a popular and rapidly growing medium and we’re excited to collaborate with Spotify’s Megaphone to bring this opportunity directly to the advertising marketplace.”
Fox Audio Network advertising will be managed by the Fox Ad Sales team with additional inventory being sold through the Spotify Audience Network. By using Megaphone, Fox says it will allow it to monetize, measure, and grow the company’s podcast content and audiences through a suite of publishing and monetization tools. Fox had previously worked with Triton Digital’s Omny Studios.
Fox is not new to podcasting; the company says the creation of the Fox Audio Network is geared toward capturing the power of the collective audience across the growing slate of Fox original audio content.
Fox News podcasts grows by one this week with the launch of the Fox Business Tax Tips Podcast. It joins shows such as the Fox News Radio Hourly Newscast, Bret Baier’s All-Star Panel, and The Will Cain Podcast.
The company says Fox News podcasts had nearly 180 million downloads, an 18% year-over-year increase and a record 29.9 million unique listeners in 2021, a 15% jump from the prior year.
There are currently 11 Fox Sports podcasts with two more set to debut in the coming month. What’s Wright with Nick Wright, featuring the veteran host of Fox Sports’ morning show “First Things First,” is set to debut March 15. Then in April, Fox Sports will launch a podcast called Wesley that will be narrated and directed by reporter Tom Rinaldi.
The lineup of Fox Sports podcasts saw over 60 million downloads in 2021, led by Club Shay Shay, hosted by Shannon Sharpe, which was up 270% year-over-year.
Other new and upcoming Fox Audio Network offerings include It’s Tricky with Raquel Harper, featuring longtime host and news producer Raquel Harper interviewing the most newsworthy names in Black culture from TMZ and Outkick The Show with Clay Travis and Outkick 360.
The newly launched Fox Weather will also debut its first podcasts later this year.