Four Series Added to iHeart’s Hispanic-Targeted My Cultura Podcast Network.
My Cultura, iHeartMedia’s new podcast network showcasing Latinx creators, has announced the first group of shows that will be part of its lineup. Announced in May, iHeart says it expects My Cultura to have 30 shows as part of the network within its first year.
It has secured ad deals with Coca-Cola, State Farm and Walgreens to support the effort.
The podcasts being released this month include Exactly Amara. Debuting July 8, the weekly talk-show style podcast is hosted by reality star, model and singer Amara La Negra alongside co-host Stevey Newnez. The pair will get personal on just about everything and will discuss dating, sex, relationships, social media, plastic surgery, body positivity and everything in between.
On July 14 the series Transportista will debut. The company says the weekly limited-series podcast opens the door into a hidden world of drug trafficking and its ties to political power. Told from a North Carolina Federal Prison via a smuggled cell phone, the show explores the story of a now-incarcerated head of transportation for some of the world’s most dangerous drug lords in Latin America. Transportista will be released in both English and Spanish.
Then on July 20, My Cultura will debut the series Life as a Gringo. It is hosted by Dramos, a cast member of “The Breakfast Club” on iHeart’s hip-hop/R&B “Power 105.1” WWPR-FM New York and an air personality on CHR sister “Z-100” WHTZ. The show aims to share the perspective and voices of American-born Latinos who live their lives existing in a gray area: those who are looked at as a gringo by their family in their native land while being constantly reminded that their house smelled different or their parents’ music was “weird” by people they grew up with in the states. New episodes of Life as a Gringo will post every Tuesday and Thursday.
And then on July 27 the podcast Essential Voices is slated to debut. It is hosted by actor, producer and activist Wilmer Valderrama, known for his roles on TV shows like “NCIS” and “That ‘70s Show.” The weekly podcast will share conversations with people on the frontlines of food service, transportation, child-care and other systems where workers’ voices are often overlooked.
The first My Cultura podcast released last month is hosted by actors Lin-Manuel Miranda and Eva Longoria called In the Heights: El Sueñito. The limited-run show is described as “a celebration” of the film “In The Heights.”
“We’re thrilled to announce that these new shows are joining iHeartMedia’s My Cultura and to showcase the incredible storytelling talents and diverse perspectives of Latinx creators,” said Gisselle Bances, Lead Executive Producer for My Cultura. “This new slate of My Cultura shows promises to entertain, educate and inspire.”
In the coming months My Cultura will also include a slate of podcasts from Exile, a content studio that already produces content in both Spanish and English for television, film and audio. The first will be a podcast called El Flow that will take a historical look at the rise of Reggaeton.
My Cultura is being created in partnership with Enrique Santos, President and Chief Creative Officer of iHeartLatino and host of a nationally-syndicated Spanish-language morning show and the weekly English-language “On The Move with Enrique Santos.” The podcast network kicked off with season two of Santos’ own popular podcast Hola, My Name Is, which debuted last year and has featured conversations with guests including Gloria Estefan, J. Balvin and Dr. Anthony Fauci.
Last year iHeartMedia teamed up with radio personality Charlamagne Tha God to create The Black Effect Podcast Network. It features an array of Black voices with content across a variety of genres and averages more than 20 million downloads per month to 27 podcasts.