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Writer's pictureInside Audio Marketing

‘Force Multiplier’ Podcast From Salesforce and iHeartMedia Tackles Major Social Challenges.


A new branded podcast that brings together thought leaders from the business and nonprofit sectors launches today with a big ambition: using collaboration to tackle major challenges like health inequity, nutrition insecurity and climate change. “Force Multiplier,” an iHeartRadio Original podcast with Salesforce.org, spotlights the impact of working together across disciplines and sectors.


Hosted by Emmy-nominated host, writer, activist and creator of the “How to Citizen Podcast” Baratunde Thurston, the show features conversations with leaders from the public, private, and nonprofit worlds about the challenges they face and the cross-sector partnerships they’ve forged to address them. The podcast focuses on organizations committed to social impact, such as Feeding America, Oakland Unified School District, Goodwill and the Moorhouse School of Medicine that are finding new ways to combine forces, use the power of technology to scale, and multiply their positive impact.


“The partnerships springing up organically across different disciplines are fascinating and are probably our best hope of actually solving these incredibly complex global problems,” Thurston said in press materials.


“Salesforce.org sits at the intersection of business and social impact, said Cristina Jones, Salesforce.org’s Chief Engagement Officer. “We see first-hand how action leadership in one sector impacts another. Our goal for this podcast is to inspire everyone, no matter where they sit, to find new ways to multiply the impact of the work that matters most to them.”


Gayle Troberman, Chief Marketing Officer for iHeartMedia, calls the new branded podcast “an ambitious project to bridge the major chasm that exists between big business and social impact work. We’re excited to hear what happens when thought leaders in business dig deep and get real with their peers from the nonprofit world to share ideas, collaborate and deliver more impact together,” she added.


The first episode about nutrition insecurity is available today (Aug. 12) on iHeartRadio and all other podcast platforms.

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