For Sixth Year In A Row, WTOP Is Radio’s Top Billing Station.


From the better late than never department, BIA Advisory Services has just issued its annual list of America’s top billing radio stations – for pandemic-gouged 2020. For a sixth consecutive year, Hubbard Radio all-news dynamo WTOP Washington tops the annual list with estimated 2020 revenue of $62 million. That’s down from $69.8 million in 2019.


Due to the depths of the 2020 ad recession, all ten stations on the BIA list are down significantly, as expected.


KIIS-FM, iHeartMedia’s Los Angeles CHR powerhouse, remains in second place with 2020 revenue of $38.9 million, down from $59.9 million in pre-pandemic 2019. Third place is a tie between AC sister WLTW New York (up from fourth in 2019) and Cox Media Group news/talk WSB-AM Atlanta (which did not appear on 2019’s top 10). Both had estimated billings of $30.8 million. Audacy all news WBBM-AM/WCFS-FM Chicago finished fifth with $29.7 million, up from ninth place last year.


Rounding out the top ten are Beasley Media Group sports WBZ-FM Boston (6th, $29.67 million), iHeart hot AC KBIG Los Angeles (7th, $29.35 million), iHeart CHR “Z100” WHTZ New York (8th, $29.3 million), Audacy all news WINS New York (9th, $28.1 million) and sister sports WFAN New York (10th, $28.0 million).


Among owners, iHeart Media corralled four of the top 10 stations, Audacy captured three, and Hubbard, Cox and Beasley each took one.

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