Face-To-Face: MSBC And CES Return To In-Person Events.


Two annual industry events will return this year as in-person gatherings. CES 2022 will make its homecoming to Las Vegas in January and Morning Show Boot Camp plans to return to Chicago this summer.


Morning Show Boot Camp will return to the Swiss Hotel in Chicago this August.

“After extensive input from many of our conference regulars and sponsors, returning ‘on-site’ for this year’s 33rd Annual Morning Show Boot Camp appears to be their clear preference,” Don Anthony said in making the announcement. “Along with the continued progress of COVID-19 vaccinations and more and more events returning on-site this summer, we decided to give it a go.”


MSBC patrons look forward to returning on-site. Nearly half said they’d participate only in an in-person type presentation, according to a 200-person survey conducted by Jacobs Media.

“The numbers strongly support the idea that talent are inherently a social group. They love to hang out with each other,” Fred Jacobs remarked. “And we appear to be at that point in 2021 when many of them will be excited to spend a couple days comparing notes about 2020, and how their career paths are changing moving forward.”


Even with excitement building for a return to in-person industry events, there is hesitation among some.


“The Jacobs survey shows, as of now, there are still about 16% of those concerned with travel would attend only virtually,” Anthony notes. “We certainly respect those concerns. As such, we’re planning on producing a modified on-demand version so everyone can participate.”


For those in attendance, safety will be a top priority. Anthony says, “We've been assured by hotel representatives that all local and state safety measures will be enforced in meeting rooms, and throughout the hotel.”


Meanwhile, CES 2022 returns to Las Vegas as a hybrid in-person and digital event, providing global audience access for major brands and start-ups. After an all-digital CES 2021, next year’s tech event will take place Jan. 5-8, 2021 in Las Vegas, with media days scheduled for Jan. 3-4.


The Consumer Technology Association (CTA) says 1,000 companies have committed to showcasing their wares at CES 2022, including Amazon, AMD, AT&T, Daimler AG, Dell, Google, Hyundai, IBM, Intel, Lenovo, LG Electronics, Panasonic, Qualcomm, Samsung Electronics and Sony. Companies including Caterpillar, Indy Autonomous Challenge and Sierra Space are planning to make a Las Vegas debut in 2022. Eureka Park will return with startups representing countries around the world, including large delegations from France, Italy, the Netherlands and South Korea.


“We’re thrilled to return to Las Vegas – home to CES for more than 40 years – and look forward to seeing many new and returning faces,” CTA President/CEO Gary Shapiro said in a release. “Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.”


The CES anchor desk, which debuted at CES 2021, will connect the digital audience with exhibitors, conference sessions, keynotes and product announcements from the live event. New content will be added following the live event in Las Vegas, enabling attendees and exhibitors to continue connecting.

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