Researching the listening habits of kids under age 12 can be tough, in part due to strict privacy laws. But Edison Research says it has devised a new way to determine the reach of kids’ podcasts among the kids of weekly podcast listeners. The result is Edison has been able to come up with a list of the top podcasts among kids 12 and under.
Leading the list is Story Pirates, the series from the brand of the same name. The Story Pirates podcast takes stories written by kids and turns them into sketch comedy and songs. Made up of talented comedians, songwriters, and frequent celebrity guests, the Story Pirates inspire kids to create.
APM Studios’ Brains On! ranks second. Each week, a different kid co-host joins Molly Bloom to find answers to fascinating science questions about the world sent in by listeners.
Third place goes to Tinkercast and Wondery’s Wow in the World. On this show, hosts Mindy Thomas and Guy Raz share stories about the latest news in science, technology, and innovation.
Next up is WBUR Boston’s Circle Round, which adapts carefully-selected folktales from around the world into sound- and music-rich radio plays for kids. Each 15- to 25-minute episode explores important issues like kindness, persistence and generosity. And each episode ends with an activity that inspires a deeper conversation between children and grown-ups.
And rounding out the top five is Starglow Media’s What if World – Stories for Kids. It poses a series of “what if” questions in which host Mr. Eric tells stories inspired by kids’ questions.
Released last year, Edison Research’s The Kids Podcast Listener Report found 59% of kid listeners tune in because podcasts are fun, and 48% enjoy listening with their families. It also found that 72% of parents of kid monthly podcast listeners agree that their kids are excited to listen to podcasts. And 68% of parents of kid monthly podcast listeners ages 6-12 say their children listening with at least one parent, and 54% say their kids listen with siblings. Edison says for a majority of families, the topics discussed on podcasts spark meaningful conversations between parents and their kids.
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