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Edison Research: Don’t Discount Audio Listening Via TV.


Audio listening can be accomplished on numerous devices – car radios, mobile phones, smart speakers, and even the device traditionally used for viewing media, TVs.


With TVs tending to be the center of many homes and with the advent of smart TVs, many can operate similarly to smartphones with apps for viewing and listening pleasure. This is in addition to traditional TVs and the music sources available such as Music Choice and channels like MTV, CMT, and VH1.


Edison Research’s Share of Ear data measured the share of time spent listening through both types of televisions.


Americans 13+ spend 9% of their total audio time listening through a TV, with 4% using a traditional TV and 5% doing so using an internet-connected TV. The demo that most listens to audio via television is the 13-24 cell (11%), with 7% listening via an internet-connected TV. Additionally, 8% of 35-54-year-olds and 7% of those 55+ listen to audio through a TV.


“We know from our qualitative research that young people report listening to podcasts on their televisions as they do chores around the house, and listening to playlists when they gather with friends,” Edison says in its weekly insights post. “As audio providers seek to understand listeners, it’s important to remember how televisions have adapted and now sit at the literal center of our homes, poised to be a continued source of audio consumption.”


As Edison Research provides this info on TV audio listening, Amazon announces the launch of its “smartest TV lineup ever” the Fire TV Omni QLED Series.


The TVs feature the Omni QLED Series Ambient Experience which “puts music right at the center of the room, with or without the television screen on. You can listen to music, podcasts, or audiobooks, or ask Alexa to start playing audio from services like Amazon Music, Spotify, iHeart Radio, TuneIn, Apple Podcasts, and Audible,” a release read.

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