Edison: Americans Spend 6% Of Daily Audio Time On Connected TVs.

For many Americans, video programming isn’t the only thing on television anymore.

According to Edison Research’s Q2 2025 “Share of Ear” data, U.S. consumers have been spending more time with audio media on internet-connected TVs. As noted in Edison’s Weekly Insights blog, persons 13+ currently spend 6% of their daily audio time listening to audio content on connected TVs.

“Though far less used than time spent with other devices, namely mobile devices and AM/FM radio receivers, internet-connected TVs are still a relatively new entrant into most people’s homes,” Edison’s blog says. “Similar to mobile devices, internet-connected TVs offer a wide range of audio listening capabilities and possibilities for consumers.”

Breaking down the most popular audio listening choices on smart TVs, Edison shows that more than half (53%) of consumer time spent is with YouTube for music videos and other music content, followed by streaming music services such as Spotify, Pandora and Apple Music (21%). Podcasts claim 13% of consumers’ time with connected TV audio, with SiriusXM, the closest thing to radio among these choices, at 7%.

When it comes to podcasts, the blog notes that “significantly more time is spent listening on internet-connected TVs than on smart speakers [13%, vs. 3%], again illustrating the powerful nature of content that combines both audio and visual elements.”