Podcast downloads rose 39% during the final week of April compared to one year ago according to Podtrac, which says among the shows and publishers it measures downloads also increased one percent week-to-week.
Two very different genres -- Sports and Arts -- were the week’s winners. Both saw a six percent increase in their download numbers compared to a week earlier. The other category that Podtrac also says was up last week includes Society & Culture, which saw downloads increase three percent.
The week brought an uncharacteristically high number of genres that were flat week-to-week. Podtrac says True Crime, News, Science, and History all had download numbers that were on par with a week earlier. It also says a few genres lost ground, including Health & Fitness (-3%), Comedy (-2%), and Business (-1%).
Podtrac earlier reported that iHeartRadio remained the top publisher among those it measures during March with more than 443 million downloads and streams. It was followed by NPR, Wondery, New York Times, and NBC News. March was a solid month for podcasting as Podtrac reported among the top 20 publishers it measures downloads grew 13% percent from February, with year-to-year download numbers jumping 50% compared to a year ago.
Overall, Podtrac reported the average publisher had a three percent month-over-month increase in their U.S. unique monthly audience in March. And compared to a year earlier, March 2022’s unique reach for the top 20 publishers was up 22% versus March 2021.