Despite Pandemic, Radio Can Still Put Itself In The Shoes Of The Listener.
Relating to the listener - about where they are and what they're doing in the moment - is one of the things that makes radio unique. A month or so ago that involved connecting with them at work, at the gym or in their car. Now for many, it means finding new ways to be relevant for people cooped up at home, juggling their new blurred reality of work and family. Personalities and radio brands are finding unique ways of relating to the audience's new abnormal. (InsideRadio.com)