Mediapost: Marketing Spending Rebounds, Poised For Sustained Growth.
Following mid-single-digit declines in 2020, advertising and marketing spending -- including traditional -- is forecast to expand this year and for the foreseeable future, according estimates being released today as part of PQ Media's "Global Advertising & Marketing Spending Forecast." Mediapost reports that the updated annual report projects the total marketing spend in the U.S. will expand 8.7% this year.