Data And Analytics At Core Of iHeart’s SmartAudio COVID Recovery Program.
As some states begin to open up their economies and move toward a post-COVID-19 world, iHeartMedia is looking to help businesses reconnect with customers through a new suite of tools.
The mobile-centric suite, dubbed the SmartAudio COVID Recovery Program, includes three new products that help advertisers leverage iHeartMedia’s broadcast radio stations and digital platforms through data and scale.
Included in the program are SmartAudio COVID Community Recovery Index, SmartAudio Brand Loyalists and SmartAudio Unlimited. Through the suite, businesses can re-engage with loyal customers, while finding new ones via tailored advertising messages delivered based on local market data.
“The massive disruption created by the pandemic has caused brand loyalties to shift as consumers adapted to limited supplies and financial constraints — making them rethink what is essential,” stated Brian Kaminsky, president of revenue-data operations for iHeartMedia.
Read the full story HERE.