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Consumers Spend 40% More Time With Broadcast Radio Than All Social Media.

That's one of many data points shared by iHeartMedia executives during last week's AudioCon event in NYC. Media Village reports that there are a trio of myths many sponsors, ad agencies and media buyers tout to justify their audio expenditures, noted Hetal Patel, Executive Vice President of iHeartMedia's Smart Audio Insights and Analytics unit. "One myth is that all audio channels are created equally," she said. "Not true. The data shows that ad-supported linear radio performs better than other radio players."

Full story at MediaVillage.

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