![](https://static.wixstatic.com/media/e304ec_aba5fba16a22409eb20ec9621bb6b302~mv2.jpg/v1/fill/w_116,h_88,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e304ec_aba5fba16a22409eb20ec9621bb6b302~mv2.jpg)
In-car radio listening – which passed that of in-home starting with April (February-April) 2021 data, following a year with home listening ahead during the pandemic – holds onto its lead for a fourth consecutive measurement survey, according to Radio Research Consortium's analysis of data of total week cume persons from Nielsen's combined 44 continuous diary measurement (CDM) markets.
![](https://static.wixstatic.com/media/e304ec_99aaf6171dce463c83c875032652f411~mv2.jpg/v1/fill/w_128,h_43,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e304ec_99aaf6171dce463c83c875032652f411~mv2.jpg)
The listening location percentages for total AQH (persons using radio) in July (May-July) 2021 show the percentage of in-car listening (41.3%) staying ahead of home (39.5%). Survey to survey, the location percentages have basically stabilized.
At 41.3%, car still has a way to go to catch its pre-COVID listening levels, which averaged 43.9% vs. home's 36.2% during the first three measurement periods of 2020. During the peak of lockdown, car listening fell to a low of 33.1% for June (April-June) 2020, while home listening hit a high of 49.9%.
RRC's analysis also shows the total week cume persons to radio in July (May-July) 2021 off 0.4% from June (Apr-Jun) at 30.5 million, even though it remains at 99% of the pre-pandemic March (Jan-Mar) 2020 level. At the same time, total AQH gains 0.4% from a year ago.