The Unwell Network is making the leap from content to consumer goods with the debut of a new beverage that will sport the Unwell branding. The network, co-founded by Call Her Daddy host Alex Cooper and entertainment executive Matt Kaplan, is targeting women with the Unwell Hydration brand.
“Women are often expected to juggle multiple roles and be everything to everyone, which is why I wanted to create a hydration drink that helps replenish what we give out,” Cooper says. “Hydration, however, is a universal need, and that’s what truly matters — a drink that supports wellness for everyone, regardless of who you are.”
The brand debuts with an exclusive distribution deal with Target, which will sell Unwell Hydration at stores nationwide beginning Jan. 1, 2025. Unwell Hydration is available in three flavors: Strawberry, Mango Citrus and Orange Hibiscus and will sell for a suggested retail price of $2.49 per bottle and $14.99 for an eight-pack, although prices may vary by store. Unwell Hydration will expand to additional retailers across the U.S. throughout 2025.
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