Buffalo Bills End Partnership With WGR, Transition To In-House Production.

The Buffalo Bills will move production and distribution of radio broadcasts for preseason, regular season and playoff games in-house, effective with the 2026-27 NFL season. 

As a result, the Bills’ traditional game-day radio broadcast, currently airing on Audacy sports WGR (550) Buffalo, NY and Rochester affiliate “95.7 The Fan” WROC/W239BF (950/95.7) will come to an end. With the transition to in-house production and distribution, the Bills and WGR will end their 14-year broadcast partnership. 

According to the Bills’ news release, in-house distribution will enable the team to expand their network of affiliates across New York State, Southern Ontario and additional regions throughout the country. The Bills will work with Good Karma Brands to build out their content distribution plan.​

The weekday show “One Bills Live,” which currently airs from 1-3pm weekdays on WGR, will also be distributed in-house as a streaming program, starting Feb. 9, and will continue simulcasting on MSG Western New York. Podcast versions of each episode will be available on the Bills app and website as well as at Apple Podcasts, Spotify and other podcast sources. Co-hosts Chris Brown and Steve Tasker will remain in their current roles.

“The delivery of media content has changed dramatically over the years,” Bills President of Business Operations Pete Guelli says. “We believe the model of in-house production, distribution, and sales will better position the organization to provide access to our fans as well as allow us to further engage with the local business community.”