Bloomberg Media And iHeartMedia Extend Multiyear Podcast Partnership.

Bloomberg Media and iHeartMedia first joined forces to develop, produce and distribute podcasts four years ago, and that partnership has resulted in more than two dozen shows to date. The companies say they have renewed their podcast deal to continue co-producing new original podcasts and extend iHeart’s role as the exclusive distributor of Bloomberg’s slate of shows.

“Since 2021, we have produced and distributed over 30 podcasts with Bloomberg Media that offer critical news alongside compelling storytelling across the world of business and finance. We are thrilled to continue our partnership to develop, distribute and monetize this impressive lineup and grow our audience worldwide,” said Will Pearson, President of iHeartPodcasts. “With an impressive lineup of upcoming shows in the pipeline, our renewed partnership will continue to leverage iHeart’s massive audience reach to expand upon Bloomberg’s community of listeners and provide them with engaging content across the current economic landscape.” 

Throughout this collaboration, iHeart and Bloomberg have co-produced a slate of shows including the successful podcast Big Take, In Trust, Bedrock, USA, Bloomberg Crypto and Crash Course.

As part of the renewed agreement, iHeart and Bloomberg will continue to collaborate on the creation and co-production of new podcasts. This includes the recently launched Levittown, a six-part podcast series in partnership with Kaleidoscope, investigating the rise of deepfake pornography online. The two companies will also debut Everybody’s Business, a new podcast from Bloomberg Businessweek hosted by Max Chafkin and Stacey Vanek Smith, where they take a deeper look at the week’s top business stories. 

“We value our partnership with iHeartMedia, especially for their wide reach and innovative approach to audio and podcasting,” said Anthony Mancini, Head of Bloomberg Audio. “Their ability to bring accessible content to a vast global audience has been key to growing Bloomberg’s high-quality podcast content,” he said in the joint announcement.