In what may be a first-of-its-kind alliance of the so-called Six Families, the media services divisions of the Big 6 agency holding companies have banded together to support a new media curriculum and provide full scholarships to diverse students enrolling in what some consider to be one of the best graduate programs in integrated marketing and media communications, the City College of New York’s (CCNY) BIC (Branding + Integrated Communications) masters degree.
Read the full story at mediapost.com.