BIA Advisory Services estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021, up 2.5 percent year-over-year from $134.1 billion in 2020. Even without the presence of significant political advertising, BIA expects this increase will occur throughout 2021 as businesses adapt and rebound, and vaccines become readily available.
Read the full story at nysbroadcaster.org.
댓글