BIA Forecast: The Rebound Is About To Begin.


BIA Advisory Services estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021, up 2.5 percent year-over-year from $134.1 billion in 2020. Even without the presence of significant political advertising, BIA expects this increase will occur throughout 2021 as businesses adapt and rebound, and vaccines become readily available.


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