Bad Bunny’s Rimas Sports Launches Podcast Partnership With iHeart’s My Cultura.

Fresh off Grammy history-making wins and just ahead of a Super Bowl halftime performance, Bad Bunny is making a podcast move. Rimas Sports, his sports management and brand alliance agency, has formed a new partnership to produce original podcasts and content for My Cultura — iHeartMedia’s podcast network dedicated to elevating Latino voices and stories. The first podcast from the collaboration will debut early this year featuring Ronald Acuña Jr, who was Major League Baseball’s 2025 Comeback Player of the Year.

“This podcast is my chance to open up, talk straight about the good stuff, the tough stuff, and what inspires us. Plus, it’s a chance to kick it with people I really respect and who have a lot to share,” says Acuña, who is part of Rimas’ talent roster. “I want everyone listening to feel like they’re just hanging out with me, ‘cause that’s how I see my community. I’m ready to get started and show something real, something that really represents who we are.”

Details of Acuña’s new show weren’t released, but with spring training set to begin later this month a launch date is likely not far away.

The potential for other shows drawing from the Rimas Sports roster is sizable for My Cultura, as the agency works with more than 60 athletes across a variety of sports. Launched in 2023 by Bad Bunny and Rimas Entertainment executives Noah Assad and Jonathan Miranda, the Puerto Rican sports agency is dedicated to building the next generation of great Latin American athletes. This month, the agency will officially expand into the NFL, welcoming its first class of NFL athletes.

“We’re excited to join iHeartMedia’s My Cultura for a podcast that goes beyond sports — covering culture, family and the stories that connect us as Latinos,” says Alejandro Padrón, Director at Rimas Sports. “Having Ronald Acuña lead the first show marks the start of authentic conversations that inspire and bring fans closer to the talent and vision of our athletes.”

The My Cultura Podcast Network launched in May 2021 and has grown into a network of more than 60 podcasts. Leo Gomez, head of My Cultura, says the alliance with Rimas Sports is a good fit for their goal of connecting with Hispanic audiences.

“Sports aren’t just something the Latino community watches, it’s something we live,” says Gomez. “Sports are part of the culture, heritage and legacy that is woven into who we are. Partnering with Rimas Sports on amazing audio content curated by Bad Bunny and his team will allow us to bring sports and pop-culture icons like Ronald to listeners everywhere and share richer stories about how Latinos experience, elevate and redefine sports every day.”

All My Cultura shows are distributed by iHeartPodcasts, which is also home to the NFL Podcast Network, iHeart Women’s Sports, Stephen Curry and Erick Peyton’s Unanimous Media podcast slate, NHL series and more podcasts across the sports landscape.