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Author Walter Isaacson’s Elon Musk-Focused Podcast Launches With Deal For European Release.


Interest in Elon Music extends well beyond the U.S. borders and that has opened a European opportunity for Kaleidoscope and iHeartMedia as they debut a new series today (Dec. 12). They have inked a deal with Podimo to release the On Musk with Walter Isaacson to five Podimo markets, including Denmark, Norway, Germany, The Netherlands, and Finland. While iHeart and Podimo have worked together in the past to translate its English-language podcasts into other local languages, the release of On Musk will remain in its original English. Podimo also operates in the U.K. and Spain, but those two countries are not part of the deal.


The four-episode On Musk with Walter Isaacson series debuts with all four episodes dropping today (Dec. 12). It features Musk biographer Isaacson sitting down with author and award-winning investigative journalist Evan Ratliff (The Mastermind, Persona, Longform) to draw out the behind-the-scenes stories of this epic biography, and what the writer has learned as an outsider inside Silicon Valley. In his 600 page biography, Isaacson chronicles a man with superlative engineering skills who “doesn’t have a fingertip feel for social emotional networks.” The podcast episode titles lay that out, with titles such as “Genius,” “Demons,” and “What is Musk’s Legacy?”


“While the book tells Musk’s story, I hope listeners will gain valuable insight into what it was like to be an outsider, stepping into his world, and what it feels like to reflect upon that experience since the book was released,” Isaacson said in a statement to Variety. Separately, Variety says a film adaptation of the Isaacson book on Musk is in development at A24, with Darren Aronofsky signed on to direct. 


Podimo is Europe's fastest-growing podcast and audiobook subscription service with a strong presence across seven markets and ongoing expansion plans. In addition to Europe, it also operates in Mexico and Latin America. That led it to work with iHeartMedia last year to reproduce the Forgotten: Women of Juarez series into the Spanish-language Olvidadas: Las Muertas de Juárez. The series is about femicides in Juarez, Mexico.

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