Audio Logos Are Powerful, In Radio And Beyond.


An article in Radio World notes -in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the distinctive three chimes long used by NBC, or the choral “Liberty, Liberty, Liberty … Liberty” tag employed by the Liberty Mutual insurance company, the most effective audio logos stay in consumers’ minds.


Read the full story at radioworld.com.

1 view0 comments