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Audio Logos Are Powerful, In Radio And Beyond.

An article in Radio World notes -in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the distinctive three chimes long used by NBC, or the choral “Liberty, Liberty, Liberty … Liberty” tag employed by the Liberty Mutual insurance company, the most effective audio logos stay in consumers’ minds.

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