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Audacy Teams Up With Claritas To Develop New Ways To Size Up Audio.

Audience size and demographics may be how most radio ads are bought and sold today, but Audacy has begun working with the measurement firm Claritas to explore several options that could offer marketers new ways to approach the medium. That includes taking a holistic measurement across audio platforms, and development of new tools that rely on AI, and data-informed automated optimizations. The end game is making radio more attractive to marketers.

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