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Audacy’s Cadence13 Inks Two-Year Podcast Alliance With Tenderfoot TV.


Audacy’s Cadence13 podcast studio has signed a two-year extension to its partnership with Tenderfoot TV, the podcast producer of hit podcasts such as Up and Vanished, To Live and Die in LA and Culpable. The two companies will expand their partnership through 2024, with an agreement that includes a slate of new weekly shows. Cadence13 will also have a first-look at new limited series developed by Tenderfoot TV.


“Through our partnership with Cadence13, we’ve launched some of our most compelling new series, which have now become household names,” said Tenderfoot TV CEO and co-founder, Donald Albright. “This expanded partnership allows us to build on those tentpole titles as well as launch new formats, and we can’t wait to see what’s next.”


The first new series as part of this partnership is High Strange. The eight-part, investigative UFO series focused on unexplained aerial phenomena is created and hosted by Tenderfoot TV co-founder Payne Lindsey. High Strange will debut early this year, although an exact launch date has not yet been set.


“We always strive to push the limits of podcasting and Cadence13 has consistently empowered our team to use creative freedom,” Lindsey said. “This new series is unlike anything we’ve done before, and with this partnership, we’re confident we have the support to give our listeners something truly unique.”


In addition to the new series, Cadence13 and Tenderfoot TV will jointly release new seasons of hit shows Up and Vanished, To Live and Die in LA, Culpable and Radio Rental. The two companies will also develop a slate of weekly “always on” podcast series in the coming months.


“Tenderfoot TV is at the top of its game and we’re thrilled to expand our relationship with them and continue to create innovative, thought provoking and compelling content,” said Chris Corcoran, Chief Content Officer at Cadence13. “Payne and Donald have made Tenderfoot the indisputable leader in the true crime genre, and we look forward to new seasons of listener favorites – as well as a slate of new series.”


Even as Tenderfoot strikes a sweeping deal with Cadence13, it has also kept its door open to other podcast companies. It earlier aligned with iHeartPodcasts to produce a slate of nine new podcasts, including Tenderfoot’s first-ever weekly podcast series, the true crime show Facing Evil that debuted last July. It released its last episode in November, promising to return this month “with a new format” that will “go deeper” into the stories.


Tenderfoot TV’s new long-term deal with Cadence13 may also signal that Audacy is no longer exploring a sale of the studio. Axios reported in October that Audacy hired the investment firm Evolution Media Capital to shop Cadence13. Audacy has not commented on what CEO David Field has called “market rumors,” however. But executives have said they are working to cut expenses and slow a number of investments to address a slowdown in revenue growth.

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