Audacy: A Streaming Platform Drives Tune-In With Audio.

A new TV series trying to gain some recognition found a path through the clamor with the help of audio and some experiential marketing.

According to a study from Audacy Insights, even if a streaming platform creates original content, heavily promoting the show on its own platform isn’t enough to stand out from the crowd.

That was a challenge facing the new reality series launched by a major video streaming service, which turned to audio and experiential marketing to “create cultural momentum.”

In partnership with Audacy, they rolled out a dynamic, multi-platform campaign to drive buzz, engagement, and most importantly, tune-in, to ramp up awareness and drive tune-in for the upcoming release of a new reality series set in Los Angeles. The campaign included:

• The entertainment brand, working with Audacy, created a movement that included building a full-funnel campaign that blended high-impact Audio placements with immersive experiences.

• Live Event Takeover: A major tentpole was a live Los Angeles concert hosted by Audacy’s iconic KROQ and headlined by a fan-favorite band. “The event became the heartbeat of the campaign,” Audacy sayd. “From custom on-site signage and stage visuals to a themed drink menu, every detail brought the spirit of the show to life — bridging the gap between content and culture.”

• Custom Content & Contesting: KROQ hosts built anticipation with on-air giveaways, cast interviews, and social teases. Audacy also ran a fly-in contest across its alternative and sports stations, piquing listener interest nationwide and bringing one lucky winner and a guest to Los Angeles for the live concert.

• Podcast Endorsements: The brand expanded its reach with host-read ads. Sixty percent of listeners dive deeper into the content after hearing a trusted host endorsement.

• Scaling with Audio: “To ensure maximum exposure, the campaign wasn’t limited to one market or one medium,” Audacy explains. “A nationwide Audio campaign across Audacy’s streaming platform and broadcast stations brought the show’s message to on-the-go, connected listeners, wherever they were tuning in.”

The integrated campaign delivered big, with the series launching into the Top 10 on the platform’s streaming chart. And with millions of impressions and thousands of first-hand influencer promos, the campaign drove listeners to take action. That’s in addition to a successful live event.

“Audio isn’t just part of the media mix — it’s a performance channel,” Audacy says. “With 95% of Audio listeners subscribing to streaming services and 70% open to adding a new one, this medium delivers an audience that’s both leaned-in and ready to act. And when campaigns include trusted voices, experiential moments, and national scale, Audio becomes a show’s secret weapon for discovery.

“At every stage of the funnel, from awareness to recommendations, Audio consistently outperforms video, and social media in supporting audience tune-in.”