Just ahead of Black Friday and the heart of the 2024 holiday shopping season, the two biggest players in the Home Centers & Hardware Stores category — Lowe’s and The Home Depot — claimed the top two spots on Media Monitors’ Spot Ten list of the top radio advertisers for the week of Nov. 18-24, 2024.
Lowe’s, with 54,494 spots, jumped to No. 1 from the third spot a week ago, just ahead of The Home Depot (51,727), which occupies the No. 2 spot, unchanged from the previous week.
Progressive, routinely at or near the top of the weekly list, fell from No. 1 to No. 3 with 50,295 plays.
There were no major gainers during the past week; only Mattress Firm made ripples in that regard, rising from No. 11 to No. 9 with 33,592 spots.
Competition remained fierce among players in the Wireless Carrier space, with three companies cracking the top 10: No. 4 Cricket Wireless (39,497), No. 5 Verizon Wireless (38,090) and No. 8 T-Mobile (34,357).
For the week of Nov. 18-24, the top 10 advertisers on Media Monitors’ weekly list include: Lowe’s, The Home Depot, Progressive, Cricket, Verizon Wireless, eBay, Vicks, T-Mobile, Mattress Firm and ZipRecruiter.
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