ARN Follows U.S. Playbook, Adds Video To iHeart Australia.

Following an announcement earlier this year that iHeartMedia would bring video to its iHeartRadio app in the U.S., a similar move has now gone live on its sister app in Australia. The Australian Radio Network has announced its co-branded iHeart app in the market will now include video content.

Alongside full-length video podcasts, ARN has launched iHeart Highlights — a new vertical short-form video feed that brings together standout moments from podcasts and radio shows into a stream of snackable, shareable content. The vertical scrolling feed features interviews, reactions, behind-the-scenes moments and viral clips — driving discovery with a TikTok or YouTube Shorts-like experience to longer-form podcasts and broadcast content across iHeart.

“While audio continues to be the foundation of podcasting, video is becoming a powerful complement for audiences to engage with great content,” says Ben Campbell, ARN’s Chief Data & Technology Officer. “This launch is a huge step in ARN’s evolution as we continue to build a broader entertainment business that connects with audiences wherever and however they choose to consume content.”

ARN says video is now available from several podcasts, including “Australian True Crime,” “The Interface,” “Double A Chattery,” “Las Culturistas,” “She’s On The Money,” “The Daily Aus,” and “Two Good Sports,” with more to be added.

For creators and publishers, ARN says the rollout offers new distribution opportunity. Video podcasts are delivered to iHeart at no cost to the creators or publishers via existing RSS workflows, enabling creators and publishers to maintain full ownership, control and monetization while helping them grow and retain their audience. Later this year, ARN says it will also launch dynamic video ad-serving.

“Video is a natural extension of our market-leading audio IP, unlocking new audiences, formats and commercial opportunities,” Campbell says. “By giving audiences the choice to listen or watch, we’re offering more flexibility for creators, audiences and commercial partners, while staying true to the open, creator-first ecosystem that has defined podcasting from the start.”

In January, iHeartMedia announced that it would add full-length video podcast distribution to iHeartRadio in the U.S. — at no cost to creators — a move the company says is designed to expand reach without compromising creative or financial control. Similar to Australia, U.S. creators can upload video episodes through their existing RSS feeds, allowing for seamless distribution across iHeartRadio. Unlike some other apps that take as much as half of revenue generated from video, iHeart says it will carry video podcasts for free, as the company does with audio podcasts.