Apple Music Opens New LA Creative Hub With Podcast And Performance Spaces.

Apple Music has opened a new state-of-the-art studio space in Los Angeles that includes what it says are private “isolation booths” for podcasting, one-on-one interviews or even songwriting. The space also includes a 4,000-square-foot soundstage for live performances, multi-camera shoots, fan events and screenings. There is also a photo and social media lab, edit room and green room, all of which Apple says are to support real-time content creation.

The Culver City studio opens its doors as Apple Music marks its 10th anniversary this year. Much of the new space is dedicated to music as exemplified by a corridor that features framed photos of musicians hanging on the wall. There is also a pair of radio studios with immersive Spatial Audio playback and adaptable setups for live interviews, casual chats or impromptu performances. And a dedicated Spatial Audio mixing room outfitted with a 9.2.4 PMC speaker system for next-level sound production.

“With this launch, the service continues to innovate, not just in how music is streamed, but also in how it’s made, experienced and shared. From radio to live performance, to fan engagement and content creation, this new studio will serve as a creative home for the next decade of music,” it says in the announcement.

Apple Music’s new Los Angeles studio will anchor a global network of creative hubs already active in places including New York, Tokyo, Berlin, Paris and Nashville, with additional studios coming soon.

Apple Music is arguably playing catch-up in L.A. Spotify opened a podcast production hub in downtown Los Angeles in 2021 with 18 podcast studios. SiriusXM opened a state-of-the-art facility there in 2019. And iHeartMedia has leveraged the iHeartRadio Theater for live tapings for more than a decade.